Better than Mad Men
Mad Men is an American dramatic television series set in the 1960s, at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City. Mad Men depicts parts of American society and...
View ArticleCode cracker
Did you know that in American culture Seduction is manipulation Being fat means you’ve checked out Work is who you are Money is proof Shopping is reconnecting with life Clotaire Rapaille writes about...
View Article(re)Searching for Meaning
The need for engagement in all areas of business and marketing continues to grow in importance. For employee motivation, Dan Pink, has recently highlighted the need for business to catch up with...
View ArticleHuman Universals
Many people today still believe in ghosts. Some people also believe that the mind, and even a soul, exists separately from the brain. The ‘social sciences’ and humanities often still hold that people...
View ArticleWhat’s Trendy in World Food?
“Our minds are like our stomachs: they are whetted by the change of their food, and variety supplies both with fresh appetites.” - Quintilian “Food is an important part of a balanced diet.” - Fran...
View ArticleGetting Emotional in Advertising
“Who are you going to believe: me or your own eyes?” - Groucho Marx In About Face, Dan Hill makes a clear and compelling argument for the use of emotion in advertising and it’s power to drive changes...
View ArticleCaveat Emptor: Marketing Cause and Effect
“Though experience be our only guide in reasoning concerning matters of fact; it must be acknowledged, that this guide is not altogether infallible, but in some cases is apt to lead us into errors.” -...
View ArticleUnderstanding SNAPP Judgments
Learning and applying the principles of behavioural economics and the mental shortcuts or biases which we are all prone to can be bewildering and frustrating. When I checked on Wikipedia, there are 173...
View ArticleAdvertising for the Long Term
For those who want to understand how to make their marketing campaigns effective, there is no better read than The Long and the Short of It by Les Binet and Peter Field last year. The 80 page booklet...
View ArticleWhat Marketing Can Learn From Brain Science
Many of our intuitions about behaviour are now being confirmed by some of the latest findings in neuroscience and psychology. Although market research is making great strides to incorporate this new...
View ArticleDoes your Brand have the Right Emotional Profile?
Has the marketing world finally caught on to the importance of emotion in advertising and branding? I’ve read a flurry of articles recently, and finally in the mainstream marketing press, discussing...
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